Content & marketing / VIZIA INSIGHTS
What belongs in a social media brief?
A practical starting point for a proposal that fits your business.
Goal and audience
Describe what you want to improve, who you want to reach and what you already know about customers. Separate communication goals from reporting measures; a post count alone cannot guarantee sales.
Assets and approvals
Prepare the logo, brand guide, approved imagery and product information. Agree who approves work, how much review time is needed and who handles audience inquiries.
Scope and budget
Specify platforms, content volume, video formats and filming needs. Separate management and production fees from advertising spend, licenses and external services.